The Most Popular Things to Sell on Etsy

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As an Etsy seller, being aware of the latest trends helps you stay ahead of the curve and understand what sells and why.

In this blog post, we’ll take a look at the most popular things to sell on Etsy and how you can research current trends.

Popular Things to Sell On Etsy

  • Personalized Gifts

“Gift” is a top search word on Etsy. From customized jewelry to custom pet portraits, people love unique and individualized products. 

  • Fashion Accessories

Items like handcrafted jewelry, as well as scarves and bags, are really popular with Etsy customers. Trending accessories that are particularly popular right now include stretchy hair bands and hair clips.

  • Home Décor Items

Home décor items are also in high demand on Etsy. People are looking for unique and personalized items to decorate their living spaces. Some of the most popular items include wall art and throw pillows. What’s great about shopping for home decor on  Etsy rather than on the high street, is that all tastes are catered for in one place. 

  • Vintage Items

Etsy is a great place to find vintage and vintage-inspired clothing, accessories, and home decor. A popular product right now are bundles of vintage postcards.

  • Planner Supplies

Planners and planner stickers are very popular over the last several years, so it’s not surprising that planner supplies such as digital planners, digital and printable stickers and washi tape are also popular on Etsy. 

Want to learn how to make stickers? Learn more about how to make digital stickers from Michelle Simpkin and printable stickers from Mim Jenkinson.

  • Pet Accessories

Everyone loves to treat their fur-babies, and Etsy sellers are meeting the demand for unique and cute accessories for pets. Customizable dog dollars are really popular on Etsy year round.

  • Craft Supplies

Lots of people look to Etsy for unique fabrics, hand-dyed yarns, quirky beads and all things crafty. Some of the top sellers on Etsy sell craft supplies.

How to See What Sells on Etsy

What’s popular on Etsy changes from time to time and with the seasons.

If you’d like to see what’s selling well on Etsy at any given point in time, there are a couple of tools that can help you.


Erank is a tool designed to help Etsy sellers optimize their product ranges and listings by providing data on the top keywords, the most popular Etsy shops, search trends, and so on. 

To find out what keywords and products are currently trending, navigate to the Main Menu and click on “Trends,” then select “Trend Buzz.” This will provide you with a ranked list, which you can filter in various ways: by country, product, color, or keyword, for example.

This information can give you insights into what buyers are searching for and what is selling well on the platform. Watch me demo the free version of Erank here.


Insightfactory is another tool designed to help Etsy sellers do research on trending products and keyword ideas.

I love Insightfactory, because it provides you the last 7 days of sales data for products on Etsy. You can watch a video of how to use Insightfactory here.

Etsy Marketplace Trends

In addition to using Erank, you can also directly explore Etsy’s own marketplace trends. Etsy provides a dedicated section – Trending on Etsy – where you can discover trending categories, themes, and styles. This information can give you a broader picture of what types of products are currently in-demand on Etsy.

By combining the insights from eRank trends and Etsy marketplace trends, you can gain valuable knowledge about what sells on Etsy. This can help you make informed decisions when it comes to optimizing your listings, creating new products, and staying ahead of the competition.

Etsy Best Selling Digital Products

Although Etsy first started as a marketplace for physical items, digital and printable products have become increasingly popular. Digital planners and stickers, printable wall art, digital journals, financial trackers, and logos are all in high demand on Etsy.

Grab my guide – 101 Digital Products to Sell on Etsy to make more money in your digital products shop.

For more on how to start selling digital products on Etsy, read my blog How to Start an Etsy Shop with No Money.

40 Free Etsy Listings (to get started selling on Etsy)

Selling your items on Etsy – whether physical, handcrafted items, retro finds, or digital or printable products, can be a lucrative side hustle, not to mention a lot of fun.

Depending on what you sell – there can be almost no costs associated with selling on Etsy.

However, there is a small outlay each time you list an item, but if you use this link, you’ll get 40 free Etsy listings to get you started selling on Etsy.

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