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Social media marketing plays a crucial role in the success of any business venture in today’s digital world.
With millions of people using social media platforms like Instagram, Facebook, and Twitter, brands have a vast pool of potential customers to reach out to.
However, in a highly competitive online marketplace, it’s not enough to post a few pictures or videos and expect the engagement to come pouring in.
You need to know how to make your content stand out, and that’s where Canva’s Instagram carousel templates come in.
What are Instagram carousels?
Instagram carousels are captivating, image-based posts that offer a unique user experience for your followers.
Unlike a single post with a single image, an Instagram carousel template lets you showcase multiple images or videos, each with its caption, that your followers can swipe through.
This feature is highly engaging for users as it allows them to take in more information and experience your brand more holistically.
Recommended dimensions for an Instagram Carousel template:
- Recommended dimensions: 1080 pixels wide by 1080 pixels tall.
- Number of slides: You can include up to 10 images or videos in a single post, but Instagram recommends using 2 to 4 slides for optimal engagement.
- Aspect ratio: The aspect ratio of an Instagram Carousel post is 1:1 square.
- Safe zone: Keep all important design elements within the safe zone, which is the inner square of the template. The outer edges of the image may be cropped depending on the device and screen size, so it’s best to keep all essential content within the safe zone.
- Export format: When exporting your Instagram Carousel template from Canva, choose the JPG or PNG format. These file types are of high quality and compatible with Instagram’s platform.
- Testing: Before posting your Instagram Carousel, make sure to preview and test your template on various devices. This will ensure that it looks great and functions well across all platforms.
You can use free Canva templates to make Instagram carousel marketing images for your business. There is a great selection on their website.
How to Add Video, Elements, Text to a Canva Instagram Carousel Template
Here’s how you can add videos, elements, and text to a Canva Instagram Carousel template:
- Open Canva: Go to Canva.com and log in to your account. Once you’re logged in, click on “Create a design” and select “Instagram Post” as your design type.
- Choose a template: Scroll through the available templates until you find an Instagram Carousel template you like. Click on it to select it and start editing.
- Add your images and videos: Click on the placeholder images in the template and select “Uploads” to upload your own images and videos. You can also drag and drop your files into the uploads folder in the left-hand panel of Canva.
- Add elements: To add design elements like shapes, lines, and illustrations, click on the “Elements” tab in the left-hand panel of Canva. Scroll through the available options and drag and drop the elements you like onto your template. You can also customize the color, size, and position of these elements.
- Add text: To add text to your Instagram Carousel template, click on the “Text” tab in the left-hand panel of Canva. Choose a text style you like and drag and drop it onto your template. Then, click on the text box to edit the text, font, size, and color. You can also position and resize the text box.
- Customize your design: Once you’ve added your images, videos, elements, and text, you can customize your design further by adjusting the colors, fonts, and layout. You can also add filters and effects to your images and videos by clicking on them and selecting “Filters” or “Effects”.
- Save and export: When you’re happy with your Instagram Carousel design, click on the “Download” button in the top-right corner of Canva. Choose “JPG” or “PNG” as your file format and click “Download” again. Your design is now ready to be uploaded to Instagram as a Carousel post.
With these steps, you can easily create a beautiful and engaging post.
After you have downloaded you carousel templates, you will need to unzip your file. Once unzipped you can go into Instagram, create a new post, and upload your carousel images.
It’s that easy!
Instagram carousels are a valuable tool for businesses looking to engage with their followers and showcase their products creatively.
Canva Instagram carousel templates allow businesses to create stunning, professional-looking posts to help them stand out from the crowd.
By leveraging these templates, your brand can create a memorable and engaging social media presence.
So, if you haven’t started using Instagram carousels in your brand’s social media strategy, it’s time to get started!
Want more Canva tips? You can find them here!